That’s a pretty big number right? Well that is the number of search results that came up when a search for “auto repair Philadelphia” was typed into Google.
Why am I saying anything about this and why should you care? Well, imagine that you own an auto repair shop in Philadelphia, and you’ve done a pretty good job of posting your business all over the internet. Now imagine your nearest competition has not done quite as well with the online listings, but his website is dynamic and he is offering some great cost savings and loyalty incentives on his website. Even if you do a great job leading people to your site, you are most likely missing a great opportunity to gain business by not offering specials, coupons or loyalty programs on your website. Your competition is likely to steal many potential customers away from you.
Let’s say, hypothetically, that you offer 10% off any major auto repair over $200. Not bad. You may say, “That’s too much off during this economy.” Well, with that coupon, you may have just gained 10 new customers that average $400 in repair costs. Now give them back $40 each to cover the 10% off coupon. How does ending up with an additional $3,600 in your pocket sound? It sounds pretty good to me too.