There is no better way to gain a following online than maintaining proper online customer support and interaction. This doesn’t mean answering the feedback you get on Facebook once a week. I mean really going out of your way to stay on top of your social media and customer review site listings. Make sure you not only answer quickly, but you know what you are talking about when you give them an answer.
Take a moment to read what Mashable.com says about the importance of quality online customer service. 6 Tips for Providing Better Online Customer Support.