How often have you seen personal posts from the owner of a business on the business Facebook page? What was the first thought that came to your mind? If you are like me and the vast majority of Facebook users, that business just lost a little credibility in your mind due to their lack of professionalism.
I am not saying that you aren’t allowed to create a comfortable atmosphere for your customers to speak their mind, I am saying there is a time and a place for everything. Your business page is not the place, and a public message forum should never be a place for questionable material, personal conversations, or family matters.
Your business page should be a forum for your clients to tell you exactly how your business is performing. Take full advantage of the feedback you receive. If your customers are all saying that your pizza sauce is too salty, change it and thank them for the feedback. If your clients say that your salon offers the best keratin treatments at a great price, thank them sincerely and tell them to let their friends know. Use your Facebook page to establish a good, professional relationship with your customers and if need be, make sure your friends know to contact you on your personal page instead.