One of the first things you need to tackle when you are trying to build traffic on your website is to look at the way you are describing the content of your web pages.
Meta descriptions are one of the key building blocks to gaining more traffic through organic search results. For those of you that are unsure of what a meta description is, it is the brief explanation of the page content found below the page title on a search engine results page (SERP). Here is a brief example of search results about San Diego, CA’s Balboa Park. Notice the meta description is not complete. It was automatically truncated to 16o characters.
Since Google limits the meta description to 160 characters, you need to keep them as short and sweet as possible while including as much relevant information and main keywords as you can without sounding forced. Google does sometimes use relevant text from the page to create a new description, but that will only happen when the text on the page is more relevant or useful based on the search query. It is also vitally important to ensure your meta descriptions are interesting. If your writing is boring and does not highlight a benefit to clicking on your page, nobody will choose you. Make it unique and see the clicks start to add up.
When thinking of your website and what it needs to succeed, think of it as a baby. A baby needs constant attention, it needs food to grow and remain healthy, and it needs to be changed frequently. Your goal as a parent or caregiver is to help the baby as it learns, and adapts to its surroundings.
Your website is no different. Just as a baby needs food, your website hungers for updated and interesting content. It wants to grow and succeed and it needs the food that will bring it more traffic and more inbound and outbound links. Your site also needs to be changed to fit the needs and desires of your target audience and to allow for browser upgrades and technology advancements. Remove old and outdated content and keep your website fresh and clean. When you take the steps to maintain and update your website, you will see it grow and flourish.
According to Basekit.com there are some common steps to keeping your site fresh and current. Take a moment to view them here.